Information Services and Advertising Opportunities

Information Services and Advertising Opportunities

CUSTOM VISUAL SURVEYS – SHOPPER INSIGHTS

In-dealership surveys collect visual merchandising metrics – what the consumer sees when they look at product. Is the brand distinguished with prominent shelf or floor placement, competitive pricing, engaging manufacturer point-of-sale material, a range of package sizes or features? “Quality” stocking induces consumer purchase of your product over a competitor. By example, CPG products, 70% of purchase decisions are made in-store, so standing out is critical.

Our trained staff of mystery shoppers have experience in multiple industries. Programs can be overt or covert and may include retailer engagement in addition to visual observation. We will visit your key accounts in any region of the country, or we can build a custom sample for you.

WOMAN RIDER CONSUMER PANEL

Women riders are a very important, yet underserved segment of the riding population. Our Woman Rider Consumer Panel is
designed to give these riders a voice and community. We’re inviting our 32,000 Woman Rider subscribers to opt-in to our
consumer panel and tell us what they think. We will poll panel members on their riding and bike preferences, thoughts on
bike, gear and apparel needs, favorite rides, and more.

You will have the opportunity to sponsor specific questions that you need to drive your business and product development. Your questions will be blind and embedded in monthly topical surveys.

Woman Rider Consumer Panel will launch summer 2019

RIDER REVIEWS MOBILE APP SURVEYS

Digital surveys are a cost-effective tool for gathering specific information that you need to gain insights into a business issue. Opt-in surveys can be designed to use your customer list or our highly targeted B2B and B2C subscribers. We provide the complete solutions, list development, scripting, invitations, reminders, data compilation and analysis. Our industry expertise includes:

  • Motorcycles
  • Powersports
  • Boating
  • Snowmobile

OUTBOUND TELEMARKETING

Our team of skilled telemarketers are equipped to interact with your customers to assess the quality of your products
or services, to understand their purchase intent, or their instore or online experience. Whatever first-hand information you need to know, our team can extract that, in a friendly, conversational manner. Services include scripting, testing, outbound calls, callbacks, data compilation, and analysis.

RIDER REVIEWS MOBILE APP

Get the recognition your brand deserves with banner sponsorship of our Rider Reviews Mobile App.

The Rider Reviews Mobile App contains our Road Test Reviews, Tour Test Reviews, First Ride Reviews and Quick Read Reviews as published in Rider magazine. These reviews are written by our staff writers who tested each bike and methodically reported on the features and specs of each bike. Three years of reviews are stored in this searchable application with new reviews added with each new edition of Rider.

Designed for bike enthusiasts and novices alike, this app contains our proprietary bike reviews that won’t be found anywhere else on the internet. Consumer subscription is $1.99/year. Sponsorship is $300 for a three-month term.

Rider Reviews Mobile App will launch summer 2019.